A good reputation is a company’s or an individual’s most important asset, yet it never appears on the balance sheet or in the checking account.
Larry’s third book, Sticks and Stones: How Digital Reputations are Earned Over Time…and Lost in a Click, describes the process and techniques by which individuals, entrepreneurs, and senior executives can build and maintain reputation equity in a digital environment.
Sticks and Stones defines reputation equity as the sum total of positive impressions that an individual, product, brand or organization makes on key stakeholders (customers, prospects, employees, shareholders, suppliers, regulators, communities). Reputations are based upon accumulated behavior and actions over time. The stronger the reputation equity, the more easily it can overcome attacks from one crazy blogger.
Reputation equity resides in others—not within you, your brand, or your product. You can influence it, you can improve it, you can defend it, you can destroy it, but you can’t control it. In this guide, Larry discusses how you can build the strategy you need to start and sustain these digital conversations and manage your brand reputation.
Sticks & Stones was published by John Wiley & Sons in July 2009.
Quotes from the Book Cover
“Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization’s most important assets.”– Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School
“In Sticks and Stones, Larry Weber presents a compelling look at the challenges of protecting corporate reputation in a world where company information can cross borders and gain momentum in an instant via the Internet. Drawing on his keen eye for communications trends, Larry offers practical advice for navigating this ever-changing environment. Corporate leaders would be wise to embrace his counsel.”– Ron Sargent, Chairman and CEO, Staples, Inc.
"Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization's most important assets."– Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School
"Businesses no longer control their brands. At best, they can influence the constituents who debate and define what a brand means to them. Larry Weber understood this dynamic long before most communications thought leaders. In Sticks and Stones he delivers practical advice that any leader can use to understand and shape reputation in this complex new world."– Paul Gillin, Author, Secrets of Social Media Marketing
"In today's interconnected world of social networking, 24/7 blogging and Twitter, a company's livelihood relies, in large measure, on its ability to build a reputable online presence. Sticks and Stones is a must-read for any leader in business, academia, or politics who wants to achieve and maintain a twenty-first-century, online competitive advantage."– Deborah Wince-Smith, President, Council on Competitiveness