Marketing to the Social Web (2nd Edition)
A globally known expert on public relations and marketing services, Larry has founded several successful PR and interactive marketing agencies, authored six forward-thinking marketing books – including business bestseller Marketing to the Social Web: How Digital Customer Communities Build Your Business (Wiley & Sons, 2007, second edition, 2009), and co-founded MITX, the largest interactive advocacy organization in the world.
Larry is also Chairman & CEO of Racepoint Global – a global communications company with technology thinking woven into its DNA. The agency uniquely understands how the use and “humanization” of technology impacts how audiences perceive and experience brands today. Whether an emerging company or enterprise brand, clients in the technology, health care, consumer, professional services and public affairs sectors partner with Racepoint for its strategic, earned-first approach to engaging constituents in a way that is both authentic to the brand and meaningful to the audience. At a time when customer experience expectations have never been higher, Racepoint creates technology-driven communications strategies that help earn attention and move brands and businesses forward.